Penn State Health CorporationLocation: US:PA:Hershey Work Type: Full Time FTE: 1.00 Shift: Day Hours: 8 Hour ShiftsSUMMARY OF POSITION:This position is responsible for developing and leading the execution of marketing strategies for communications campaigns based on research, client input and system priorities for assigned programs and service lines. This includes identifying target audiences, establishing goals and measurement plans, tactical coordination, ensuring brand consistency, coordination/collaboration with content team, physician liaisons, events coordinators and call center, and reporting of results. This position partners with the assigned program-specific stakeholders and market