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Job Summary

The Senior Director of Marketing is responsible for developing, managing, and leading a team to support internal stakeholders, lines of business, and functional departments in achieving the strategic priorities and business objectives of our healthcare organization. This role requires coordination, delivery, and success of complex initiatives supporting high-profile business priorities. The Senior Director will provide strategic counsel, subject matter expertise, and visibility to direct reports, departmental colleagues, and the executive leadership team.

Job Duties

• Provide direct supervision and people management, reporting to the VP of System Marketing & Brand.
• Solve complex problems and identify solutions from a broad perspective, working independently in the most complex situations.
• Develop proactive strategies, plans, and initiatives in partnership with clients to achieve organizational priorities and objectives.
• Understand the business objectives at various levels and apply that understanding to develop a comprehensive marketing, communication, and community engagement strategy.
• Identify, evaluate, and recommend target audience(s), market(s), product(s), program(s), and/or service opportunities based on market/audience needs.
• Act as a strong fiscal steward, overseeing the system marketing budget to ensure the highest marketing return on investment.
• Lead a cross-functional team of marketing, communications, and digital engagement experts to co-create tactical plans and successfully deploy them.
• Utilize department resources efficiently in a matrix-model environment.
• Stay abreast of external and internal trends and business landscape that could impact the strategy and adapt plans accordingly.
• Monitor local, regional, and national issues that may impact the organization's brand or operations.
• Collaborate with senior directors and peers to implement plans and monitor progress.
• Track and report process and outcome metrics, including customer leads, conversion rates, revenue generated, and awareness metrics.
• Establish yourself as a trusted advisor and counselor to clients, managing their expectations through transparent and frequent communication.
• Present recommendations, plans, status reports, and metrics to clients and leadership.
• Look for synergies to increase share of health and share of wallet through cross-promotion, cross-sell, upsell opportunities, and community engagement.
• Implement a grass-roots health promotion campaign to support the mission, vision and values of the organization.
• Align community relations plans strategically with business development and marketing plans for each region.
• Manage the implementation of community relations activities through cross-teamwork with communications, health plan, education, fundraising, and operations.
• Ensure accurate representation of the organization at key community/regional events and meetings.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details

Education

Bachelor's Degree-Related Field of Study (Required)

Experience

Minimum of 7 years-Related work experience (Required)

Certification(s) and License(s)

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.

We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.

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